INNOVATIVE TRANSFORMATION OF TRANSPORT LOGISTICS IN THE CONTEXT OF THE DIGITAL ECONOMY

Summary

The rapid development of the digital economy has become a key driver of transformational changes in transport logistics. Modern logistics systems are increasingly based on digital technologies, including artificial intelligence, the Internet of Things (IoT), blockchain, cloud computing, big data analytics, and automated management systems. These innovations contribute to improving the efficiency, transparency, flexibility, and sustainability of transport operations. The purpose of this article is to analyze the main directions of innovative transformation in transport logistics under digitalization conditions and to identify the prospects and challenges associated with the implementation of digital technologies in the logistics sector. The study highlights the impact of digital transformation on supply chain management, transportation optimization, customer service, and environmental sustainability. Particular attention is paid to the role of intelligent transport systems and digital platforms in increasing the competitiveness of logistics enterprises in the global market.