DEVELOPMENT STAGES, OPPORTUNITIES AND CHALLENGES OF THE HOTEL BUSINESS AND HOTEL TYPE ESTABLISHMENTS: GEORGIAN EXPERIENCE

Summary

One of the essential and reliable guarantees for the further development of the tourism potential of Georgia, of course, is the development and expansion of the hotel business and hotel-type establishments, because Georgia, as a country of four seasons, has excellent tourism opportunities and has the chance to be active throughout the year.

The article's primary purpose is to study and explore the role and importance of the hotel business in Georgia, both in terms of the development of the Georgian tourism market, the society involved in this area, and the formation of financial income in the country. The economy as a whole.

Despite the significant successes and results already achieved in this field, as evidenced by the highest ratings of leading and influential international organizations, where Georgia, at different times, as an essential tourist center, as well as individual hotels, is often in advanced positions, the problem is that the hotel industry market in Georgia is still in the process of formation and cannot fully meet the complex needs of customers with different levels, abilities, tastes, and needs.

The article analyzes the stages of formation and development of the hotel business and hotel-type establishments in Georgia; current state, features, and development opportunities; analysis of statistical data and results; Existing risks, challenges, and problems, ways to overcome them and prospects, compliance with international standards and impact on the sustainable development of the country's tourism market.