THE ROLE OF TOURISM MARKETING IN GEORGIA'S ECONOMIC GROWTH

Summary

The article discusses the role of tourism marketing in economic growth in Georgia. It is noted that tourism is considered one of the most dynamic sectors of the economy in the world and occupies a leading place in replenishing the state budget in many countries. Attention is focused on the role of marketing in the development of tourism. Georgia is distinguished by its tourist attractions, ancient culture and traditions, which gives the country the opportunity to grow the country's economy through sustainable development of tourism and an increase in the number of paying tourists. It was revealed that despite the problems, the number of tourists increased in the post-pandemic period, although not to the pre-pandemic level. A stable environment and more marketing activity are needed to increase Georgia's awareness and attract highly paying tourists.